Nowadays Internet has really became part of almost every people lives. and in Indonesia we can see that there are so many Internet Cafe almost everywhere. Because of that i'm going to research and further explain about the prospects in Internet Cafe business as to why there are so many Internet Cafe that it became literally everywhere
According to my research. around 9 out of 10 people even kids use internet whether it's from personal computer, mobile phone, or goes to internet cafe around their place. 7 out of 10 use internet for Social Networking like Facebook, Twitter, and gaming purpose. 3 out of 10 use it for business or task purpose.
3 out of 10 people use mobile device that also provides internet. around 4 out of 10 people go to internet cafe. 3 out of 10 people use personal computers.
Judging from the results of my survey research. we can see that people tend to go to internet cafe more, and this sums up that internet cafe business has good prospects. Next i did some interview about reason why they choose internet cafe more than using personal computer and mobile devices and see the range of customers that tend to go to internet cafe.
But before that, I will classify the internet cafe category into 3 parts, first part being the "Cheap Internet Cafe", second part as "Moderate Internet cafe", Third part as "Expensive Internet Cafe".
Why the need to classify them as three parts? because after some research that i did. I found out that based from their price range and service, the customer that came into internet cafe varies greatly. Because of that i feel the need to classify them into 3 category and that way i can explain the business prospects with better understandings.
I will start with "Cheap Internet Cafe". This category of internet cafe have really low price rate for using it per hour ranging from Rp.1.000,- to Rp.4.000 for one hour. this class of internet cafe has really poor service, comfortness, availability, computer quality, connection quality, and security. most common customer in this class of cafe are kids and students and rare to almost none adults.
As for why they choose this kind of internet cafe, intriguing enough because they choose this because they can browse porns freely (yes even kids) without trouble because there barely any security used and it's not like the clerk or administrator even the owner cares about it (because they also are doing it) customer here also use it for social networkings because it doesn't really need that high of connection quality. Most of this kind of internet cafe exist because the owner doesn't really have high funds for improving the quality and are doing this so they can get some money while also having the benefit from internet connection.
Next i will explain the "Moderate Internet Cafe". This category of internet cafe has average rate around Rp.4.000,- to RP.8.000,-. This category of internet cafe has poor to moderate service quality, either poor or moderate comfortness, average connection quality, poor to okay network security. Common customer are students and some adults.
Reasons for choosing this type of internet cafe because they are moderately okay in terms of service quality, sometimes comfortable, moderate connection quality, and poor to moderate security. Most customer used this cafe for gaming purpose and social networking. Some adult use it also for business purpose although rarely.
Reasons for choosing this type of internet cafe because they are moderately okay in terms of service quality, sometimes comfortable, moderate connection quality, and poor to moderate security. Most customer used this cafe for gaming purpose and social networking. Some adult use it also for business purpose although rarely.
Next and the last one is "Expensive Internet Cafe". this kind of internet cafe has price ranged from around Rp.6.000,- to Rp.15.000,- or even more. one can expect good hospitality and service in this kind of internet cafe, some might even have inside food store. Some people will also even stay here because of this kind of service. PC used for this cafe are usually strong high end PC and sometime gaming equipment. Administrator are strict and security and privacy are good although it's still compromised because administrator monitors all. students and adults are common in here either for gaming or job purpose
These are the 3 category for Internet Cafe in Indonesia, considering how they are made according to availability range. It is safe to say that internet cafe business is doable on any degree of society. According to my research, it can be said that people go to Internet Cafe rather than having personal computer connection because some internet cafe offers really good, fast, and stable connection that is needed for gaming reason. People also prefer internet cafe because it is more comfortable than what they can afford at their home.
How about the prospects seeing there are so many internet cafe out there?
As far as i can see, the prospect is still good because most internet cafe have poor condition and people can be attracted by giving better service.
The only hard thing for internet cafe business is maintenance. Most people that go to internet cafe does not care about proper device usage and tends to break devices quick due to their bad behaviour and usage. Managing internet cafe will need good administrator which is really rare.
To sum it all up. Internet Cafe business has good prospects, but it will depend in the area it will be made and the ability to keep maintaining good quality, service and firm regulations in case there's bad customer gets warned to prevent big loss due to device malfunctioning also to keep good order in the Internet Cafe.
